Пазарен план и стратегия на "Procter and Gamble" / англ. /

Procter and Gamble has one of the strongest and largest portfolios of trusted brands in the world, including Pampers, Folgers, Pringles, Charmin, Downy ,Tide, Ariel, Always, Pantene, Bounty, Iams, Crest, Actonel and Olay. Procter and Gamble counts almost 138,000 people working in nearly 80 countries worldwide. According to Wikipedia, in 2007, P&G is the 25th largest US company by revenue, 18th largest by profit, and 10th in Fortune's Most Admired Companies list (as of 2007). The company started in 1837 as a small family operated soap and candle producer. One of the most revolutionary products to come out on the market was P&G’s disposable diaper brand "Pampers", first test-marketed in 1961. Despite of the existence of Johnson & Johnson product, called "Chux", disposable diapers were not popular until the introduction of “ Pampers”. Before the entrance of revolutionary “Pampers” babies used to wear cloth diapers, which were leaky and hard to wash. P&G now dominates in many categories of consumer products in 140 countries. In 2005, with the acquisition of Gillette, P&G became the largest consumer goods company, placing the Anglo-Dutch Unilever into second place. Strengths and Wea